Setting yourself up for success in testing can take quite a bit of time and effort. Use these tips and tools to make sure you’re getting the analytics you need.
Studies have shown that there really is power in personalization. Getting buyers engaged and ultimately buying more of your products by knowing why and how they reach your site is key to your personalization strategy.
Designers can’t focus only on look and feel. When a design is planned to drive the user experience, websites are more functional and more effective.
Including marketers early in the website development process can pay big dividends when it comes to testing and implementation.
Developing and delivering content that resonates with your customers doesn’t have to be a random act. With two simple strategies for elevating your game, you can be sure that your customers get the content they want.
Increasing conversions is usually a strong motivator for diving into the world of A/B and multivariate testing. We can often only assume that we know what may resonate with our users. Testing gives us real-world data!