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Month: July 2018

Personalization Progression: Explicit Personalization for B2B
Personalization

Personalization Progression: Explicit Personalization for B2B

The overarching concept of personalization is to improve the customer experience on a site by utilizing information to present unique content that’s specific to each individual site visitor’s needs.

Jill GrozalskyAuthor Jill GrozalskyPosted on July 27, 2018September 6, 2018Categories PersonalizationTags CX, SitecoreLeave a comment on Personalization Progression: Explicit Personalization for B2B 3 min
Sitecore Special: B2B Personalization Progression
Personalization

Sitecore Special: B2B Personalization Progression

There is a great opportunity for B2B customers who have Sitecore to get ahead of the game by leveraging both rules-based personalization and pattern personalization within the system to deliver an experience tailored to those individual needs.

Jill GrozalskyAuthor Jill GrozalskyPosted on July 25, 2018August 1, 2018Categories PersonalizationTags CX, SitecoreLeave a comment on Sitecore Special: B2B Personalization Progression 2 min
Macro Personalization – Meeting Your Customer’s Expectations
Customer Experience

Macro Personalization – Meeting Your Customer’s Expectations

With SCORE’s streamlined user interface and the use of Atomic Design fundamentals, content teams are instantly more efficient – and personalization becomes that much more accessible.

Jill GrozalskyAuthor Jill GrozalskyPosted on July 20, 2018July 24, 2018Categories Customer Experience, StrategyLeave a comment on Macro Personalization – Meeting Your Customer’s Expectations 3 min
Ask and You Shall Receive: Making your VoC data actionable
Strategy

Ask and You Shall Receive: Making your VoC data actionable

One of the best ways to determine what you should be doing to deliver an outstanding customer experience is to leverage the voice of the customer, or VoC. VoC is a term used to describe the process of gathering and acting upon feedback from your customers.

Sue KlumppAuthor Sue KlumppPosted on July 18, 2018July 18, 2018Categories StrategyLeave a comment on Ask and You Shall Receive: Making your VoC data actionable 4 min
Sitecore Special: An Updated Email Experience
Customer Experience

Sitecore Special: An Updated Email Experience

Over the years, Sitecore has continued to build in native functionality that provides marketers a one-stop-shop once they log into the platform.

Jill GrozalskyAuthor Jill GrozalskyPosted on July 10, 2018July 20, 2018Categories Customer Experience, MartechLeave a comment on Sitecore Special: An Updated Email Experience 4 min
Tips for Striking a Balance Between UI, UX and Creative
Design & UX

Tips for Striking a Balance Between UI, UX and Creative

Too many websites fail to engage their target market users, resulting in abandoned carts and low click-through rates, not to mention wasted user experience (UX), user interface design(UI), and creative time and effort.

Sarah GrassoAuthor Sarah GrassoPosted on July 9, 2018January 14, 2019Categories Design & UXTags Creative, CX, UXLeave a comment on Tips for Striking a Balance Between UI, UX and Creative 4 min

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