Having a digital strategy is a great way to engage people and teams in your organization – ensuring alignment amongst teams while creating a cohesion of efforts as people work towards common goals.
Business users are bringing their consumer purchasing power with them to the office. They expect instantaneous results. Designers need to find a balance between meeting this expectation and creating an interface that isn’t cluttered.
With pattern personalization in Sitecore, marketers can match visitors to a user type and deliver personalized content in real-time.
With 97% of marketers saying account based marketing had higher ROI than other marketing activities, it’s critical to invest in ABM and personalization as a tactic to drive conversions.