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Month: November 2018

The Importance of Testing – Part 1
Martech

The Importance of Testing – Part 1

Increasing conversions is usually a strong motivator for diving into the world of A/B and multivariate testing. We can often only assume that we know what may resonate with our users. Testing gives us real-world data!

Jo TroxellAuthor Jo TroxellPosted on November 5, 2018November 5, 2018Categories MartechTags multivariate testing, Sitecore, testingLeave a comment on The Importance of Testing – Part 1
Introducing Experience Rules (XPR)
Personalization

Introducing Experience Rules (XPR)

Track multiple interactions within a page and extend your analytics capabilities with Brainjocks SCORE Experience Rules (XPR).

Jill GrozalskyAuthor Jill GrozalskyPosted on November 1, 2018November 1, 2018Categories PersonalizationLeave a comment on Introducing Experience Rules (XPR)

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