Funnels are representations of the journey that prospects go through from first contact with you until a completed purchase.
Knowing about a users engagement helps us understand their “readiness” and can inform messaging strategies.
Data is one of THE most important factors when it comes to strategy and marketing. Data helps to inform the plan for engaging and delivering the best customer experience through digital channels and assets.
Conversions are actions that users take on calls-to-action and are critical to informing how well your site and content are performing.
What is behavior and how can we use it to make informed decisions for strategy and marketing? Let’s take a look.