D is for Data
Data is one of THE most important factors when it comes to strategy and marketing. Data helps to inform the plan for engaging and delivering the best customer experience through digital channels and assets.
More About Jill
Jill Grozalsky is an award-winning digital marketer and expert in personalization, user segmentation, testing, and comprehensive marketing strategies. As Director of Digital Strategy at Brainjocks, Jill helps her clients deliver the best customer experience possible. She helps clients develop digital roadmaps and marketing programs aimed at achieving near-term results and long-term growth from digital assets. In addition, Jill works with clients to develop data-driven segmentation strategies across technologies to help drive personalized engagement while building brand loyalty.
Most Recent Articles
C is for Conversion
Conversions are actions that users take on calls-to-action and are critical to informing how well your site and content are performing.
B is for Behavior
What is behavior and how can we use it to make informed decisions for strategy and marketing? Let’s take a look.