Establishing a VoC program will help you ensure that you are meeting customer needs and expectations.
More About Jill
Jill Grozalsky is an award-winning digital marketer and expert in personalization, user segmentation, testing, and comprehensive marketing strategies. As Director of Digital Strategy at Brainjocks, Jill helps her clients deliver the best customer experience possible. She helps clients develop digital roadmaps and marketing programs aimed at achieving near-term results and long-term growth from digital assets. In addition, Jill works with clients to develop data-driven segmentation strategies across technologies to help drive personalized engagement while building brand loyalty.
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User Experience is important because it allows us to gain a deep understanding of target users, what they need, what they want and more.
User segmentation not only helps digital marketers make analytics more actionable, but is a huge contributor to successful personalization strategies.