When everyone is doing and saying something similar, it’s a good idea to find a way to stand out from the noise.
More About Jo
Jo Troxell is a digital and technology analyst who has vast experience in digital strategy and implementation, quality assurance, content management, front and back end development. As a Digital Strategist, he drives data-led marketing efforts for his clients. He works with clients to help them grow their business as they focus on reaching digital maturity through personalization, A/B testing, analytics to help them grow further, faster.
Most Recent Articles
While it is important to have a regular cadence of measurement, looking at your yearly impact from marketing efforts helps shed light on bigger behavior trends.
Xperience Rules allow marketers to associate goals with various components to track engagement with content like buttons, videos and carousels within Sitecore.