Digital Strategy started as a buzzword in the marketing industry over a decade ago with companies hiring dedicated resources. But what do they do?
More About Jo
Jo Troxell is a digital and technology analyst who has vast experience in digital strategy and implementation, quality assurance, content management, front and back end development. As a Digital Strategist, he drives data-led marketing efforts for his clients. He works with clients to help them grow their business as they focus on reaching digital maturity through personalization, A/B testing, analytics to help them grow further, faster.
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Episerver, a web content and digital experience platform, hosted a partner event bringing together Episerver colleagues and experts as well as industry leaders under one roof in Boston.
Are you using Sitecore and getting lost in the P’s of personalization? Let’s explore the ins and outs of Sitecore profiling for personalization!