User Experience is important because it allows us to gain a deep understanding of target users, what they need, what they want and more.
Designers can’t focus only on look and feel. When a design is planned to drive the user experience, websites are more functional and more effective.
Business users are bringing their consumer purchasing power with them to the office. They expect instantaneous results. Designers need to find a balance between meeting this expectation and creating an interface that isn’t cluttered.
Too many websites fail to engage their target market users, resulting in abandoned carts and low click-through rates, not to mention wasted user experience (UX), user interface design(UI), and creative time and effort.