Increasing conversions is usually a strong motivator for diving into the world of A/B and multivariate testing. We can often only assume that we know what may resonate with our users. Testing gives us real-world data!
At this year’s Sitecore Symposium, there was a lot of really great information shared. Read on for inspiring ideas about how organizations can continue to mature with Sitecore and some helpful key takeaways.
Choosing the right CMS and technology partner can help you plan for the challenges of growing your business. Being prepared for the evolution of your customer’s expectations can give your company a sustainable competitive advantage.
Over the years, Sitecore has continued to build in native functionality that provides marketers a one-stop-shop once they log into the platform.