Setting yourself up for success in testing can take quite a bit of time and effort. Use these tips and tools to make sure you’re getting the analytics you need.
Studies have shown that there really is power in personalization. Getting buyers engaged and ultimately buying more of your products by knowing why and how they reach your site is key to your personalization strategy.
Track multiple interactions within a page and extend your analytics capabilities with Brainjocks SCORE Experience Rules (XPR).
With pattern personalization in Sitecore, marketers can match visitors to a user type and deliver personalized content in real-time.
With 97% of marketers saying account based marketing had higher ROI than other marketing activities, it’s critical to invest in ABM and personalization as a tactic to drive conversions.
The overarching concept of personalization is to improve the customer experience on a site by utilizing information to present unique content that’s specific to each individual site visitor’s needs.