Track multiple interactions within a page and extend your analytics capabilities with Brainjocks SCORE Experience Rules (XPR).
With pattern personalization in Sitecore, marketers can match visitors to a user type and deliver personalized content in real-time.
With 97% of marketers saying account based marketing had higher ROI than other marketing activities, it’s critical to invest in ABM and personalization as a tactic to drive conversions.
The overarching concept of personalization is to improve the customer experience on a site by utilizing information to present unique content that’s specific to each individual site visitor’s needs.
There is a great opportunity for B2B customers who have Sitecore to get ahead of the game by leveraging both rules-based personalization and pattern personalization within the system to deliver an experience tailored to those individual needs.