X is for XPR
Xperience Rules allow marketers to associate goals with various components to track engagement with content like buttons, videos and carousels within Sitecore.
Strategy
W is for Workflow
From drafting content, submitting it for approval, content approvals to creating new variables workflows can help keep our heads on straight.
V is for Voice of the Customer
Establishing a VoC program will help you ensure that you are meeting customer needs and expectations.
T is for Testing
Testing is one of the best ways for marketers to optimize the digital experience for visitors and hone in on what works.
S is for Segmentation
User segmentation not only helps digital marketers make analytics more actionable, but is a huge contributor to successful personalization strategies.
R is for ROI
A simple ROI calculation can help take the guess work out of future business decisions.