Testing is one of the best ways for marketers to optimize the digital experience for visitors and hone in on what works.
User segmentation not only helps digital marketers make analytics more actionable, but is a huge contributor to successful personalization strategies.
A simple ROI calculation can help take the guess work out of future business decisions.
Qualitative research allows us to evaluate the ‘why’ instead of the ‘what’ when it comes to user actions within an experience.
Sitecore Symposium 2019 is going to be jam packed, so take some tips from a Symposium Veteran on the dos and don’t for this year’s event.
Optimization strategies are important to ensuring that what you deliver is helping, not hindering, users in their experience.