Combining Multiple Sitecore Goals and Personalization
Triggering personalization scenarios using multiple goals as the trigger can be a hassle. Using the Sitecore Rules Engine helps streamline the implementation of personalization across your site.
Strategy
Importance of Testing – Part 2: Requirements for Marketers
Including marketers early in the website development process can pay big dividends when it comes to testing and implementation.
Preventing Random Acts of Content
Developing and delivering content that resonates with your customers doesn’t have to be a random act. With two simple strategies for elevating your game, you can be sure that your customers get the content they want.
Sitecore Symposium Preview: Optimization Track
This year’s Sitecore Symposium is jam packed with sessions, but make sure you block off your 10:30 a.m. slot on October 11 to swing by my session with Craig Burkart, Senior Manager of Interactive Marketing at Ecolab.
Baby Steps: Easing Your Way to GDPR Compliance
In the current technology and information climate, more and more users want their vendors to have safeguards and processes in place to ensure data protection.
Built to Scale: Harnessing Your CMS for Growth
Choosing the right CMS and technology partner can help you plan for the challenges of growing your business. Being prepared for the evolution of your customer’s expectations can give your company a sustainable competitive advantage.