Developing and delivering content that resonates with your customers doesn’t have to be a random act. With two simple strategies for elevating your game, you can be sure that your customers get the content they want.
This year’s Sitecore Symposium is jam packed with sessions, but make sure you block off your 10:30 a.m. slot on October 11 to swing by my session with Craig Burkart, Senior Manager of Interactive Marketing at Ecolab.
In the current technology and information climate, more and more users want their vendors to have safeguards and processes in place to ensure data protection.
Choosing the right CMS and technology partner can help you plan for the challenges of growing your business. Being prepared for the evolution of your customer’s expectations can give your company a sustainable competitive advantage.
Having a digital strategy is a great way to engage people and teams in your organization – ensuring alignment amongst teams while creating a cohesion of efforts as people work towards common goals.
With 97% of marketers saying account based marketing had higher ROI than other marketing activities, it’s critical to invest in ABM and personalization as a tactic to drive conversions.
With SCORE’s streamlined user interface and the use of Atomic Design fundamentals, content teams are instantly more efficient – and personalization becomes that much more accessible.
One of the best ways to determine what you should be doing to deliver an outstanding customer experience is to leverage the voice of the customer, or VoC. VoC is a term used to describe the process of gathering and acting upon feedback from your customers.