The ABCs of Strategy and Marketing
If your head is spinning from the marketing jargon out there, then this blog series is for YOU!
Strategy
Tackling the Digital Transformation Mandate
Digital transformation has been a hot topic for over 8+ years, yet organizations are still struggling with the concept. Alignment and communication are key to taking advantage of the new opportunities that technology provides.
Combining Multiple Sitecore Goals and Personalization
Triggering personalization scenarios using multiple goals as the trigger can be a hassle. Using the Sitecore Rules Engine helps streamline the implementation of personalization across your site.
Importance of Testing – Part 2: Requirements for Marketers
Including marketers early in the website development process can pay big dividends when it comes to testing and implementation.
Preventing Random Acts of Content
Developing and delivering content that resonates with your customers doesn’t have to be a random act. With two simple strategies for elevating your game, you can be sure that your customers get the content they want.
Sitecore Symposium Preview: Optimization Track
This year’s Sitecore Symposium is jam packed with sessions, but make sure you block off your 10:30 a.m. slot on October 11 to swing by my session with Craig Burkart, Senior Manager of Interactive Marketing at Ecolab.