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Importance of Testing – Part 2: Requirements for Marketers
Martech

Importance of Testing – Part 2: Requirements for Marketers

Including marketers early in the website development process can pay big dividends when it comes to testing and implementation.

Jo TroxellAuthor Jo TroxellPosted on January 9, 2019January 14, 2019Categories Martech, StrategyTags Brainjocks, SCORE, Sitecore, testingLeave a comment on Importance of Testing – Part 2: Requirements for Marketers
Preventing Random Acts of Content
Strategy

Preventing Random Acts of Content

Developing and delivering content that resonates with your customers doesn’t have to be a random act. With two simple strategies for elevating your game, you can be sure that your customers get the content they want.

Jill GrozalskyAuthor Jill GrozalskyPosted on December 12, 2018December 27, 2018Categories StrategyLeave a comment on Preventing Random Acts of Content
Sitecore Symposium Preview: Optimization Track
Customer Experience

Sitecore Symposium Preview: Optimization Track

This year’s Sitecore Symposium is jam packed with sessions, but make sure you block off your 10:30 a.m. slot on October 11 to swing by my session with Craig Burkart, Senior Manager of Interactive Marketing at Ecolab.

Jill GrozalskyAuthor Jill GrozalskyPosted on September 14, 2018October 4, 2018Categories Customer Experience, StrategyLeave a comment on Sitecore Symposium Preview: Optimization Track 2 min
Baby Steps: Easing Your Way to GDPR Compliance
Strategy

Baby Steps: Easing Your Way to GDPR Compliance

In the current technology and information climate, more and more users want their vendors to have safeguards and processes in place to ensure data protection.

Kirsten SwiggumAuthor Kirsten SwiggumPosted on September 12, 2018September 18, 2018Categories StrategyTags CX, GDPR, privacyLeave a comment on Baby Steps: Easing Your Way to GDPR Compliance 3 min
Built to Scale: Harnessing Your CMS for Growth
Martech

Built to Scale: Harnessing Your CMS for Growth

Choosing the right CMS and technology partner can help you plan for the challenges of growing your business. Being prepared for the evolution of your customer’s expectations can give your company a sustainable competitive advantage.

Lisa HunterAuthor Lisa HunterPosted on September 6, 2018September 6, 2018Categories Martech, StrategyTags CMS, CX, SitecoreLeave a comment on Built to Scale: Harnessing Your CMS for Growth 6 min
Jumpstart Your Digital Strategy
Strategy

Jumpstart Your Digital Strategy

Having a digital strategy is a great way to engage people and teams in your organization – ensuring alignment amongst teams while creating a cohesion of efforts as people work towards common goals.

Jill GrozalskyAuthor Jill GrozalskyPosted on August 22, 2018September 6, 2018Categories StrategyTags CX, StrategyLeave a comment on Jumpstart Your Digital Strategy 2 min

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Recent Posts

  • Importance of Testing – Part 3: Revenge of the Requirements
  • Getting Started with Episerver Personalization
  • Designing for Experience Platforms
  • Importance of Testing – Part 2: Requirements for Marketers
  • Preventing Random Acts of Content

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