Strategy

When everyone is doing and saying something similar, it’s a good idea to find a way to stand out from the noise.

Xperience Rules allow marketers to associate goals with various components to track engagement with content like buttons, videos and carousels within Sitecore.

From drafting content, submitting it for approval, content approvals to creating new variables workflows can help keep our heads on straight.

Establishing a VoC program will help you ensure that you are meeting customer needs and expectations.

Testing is one of the best ways for marketers to optimize the digital experience for visitors and hone in on what works.

User segmentation not only helps digital marketers make analytics more actionable, but is a huge contributor to successful personalization strategies.