Having a digital strategy is a great way to engage people and teams in your organization – ensuring alignment amongst teams while creating a cohesion of efforts as people work towards common goals.
With 97% of marketers saying account based marketing had higher ROI than other marketing activities, it’s critical to invest in ABM and personalization as a tactic to drive conversions.
With SCORE’s streamlined user interface and the use of Atomic Design fundamentals, content teams are instantly more efficient – and personalization becomes that much more accessible.
One of the best ways to determine what you should be doing to deliver an outstanding customer experience is to leverage the voice of the customer, or VoC. VoC is a term used to describe the process of gathering and acting upon feedback from your customers.