Don’t stock your project with meaningless stories. Prioritize, define and evaluate to put the right plan into action.
Goals give insight into what users want/need to achieve, and also serve as a measurement tool for how users are engaging and if the experience we have delivered is helping them accomplish their job-to-be-done.
Funnels are representations of the journey that prospects go through from first contact with you until a completed purchase.
Knowing about a users engagement helps us understand their “readiness” and can inform messaging strategies.
Data is one of THE most important factors when it comes to strategy and marketing. Data helps to inform the plan for engaging and delivering the best customer experience through digital channels and assets.
Conversions are actions that users take on calls-to-action and are critical to informing how well your site and content are performing.