What is behavior and how can we use it to make informed decisions for strategy and marketing? Let’s take a look.
Digital Strategy started as a buzzword in the marketing industry over a decade ago with companies hiring dedicated resources. But what do they do?
Audiences drive strategy and marketing efforts, so understanding why audiences are important and how we learn about them is a critical first step for all marketers.
If your head is spinning from the marketing jargon out there, then this blog series is for YOU!
Digital transformation has been a hot topic for over 8+ years, yet organizations are still struggling with the concept. Alignment and communication are key to taking advantage of the new opportunities that technology provides.
Triggering personalization scenarios using multiple goals as the trigger can be a hassle. Using the Sitecore Rules Engine helps streamline the implementation of personalization across your site.