I have been a strategist in one form or another for almost 10 years now, and when it comes to digital strategy, there are two main challenges that I find organizations face.
- The What: Truly understanding the purpose of digital strategy and proving its value to an organization
- The How: Figuring out the path to start developing a digital strategy and putting it into action
What is a digital strategy?
If you were to ask ten consultants what digital strategy is, you would almost certainly get ten different answers. But to me, digital strategy is your data-led plan for engaging and delivering the best customer experience through your digital channels and assets. A digital strategy is the line that connects the dots of your company’s business objectives, what you execute online and how you measure success.
While there may be some haters (always!), digital strategy is a great way to align people in your organization. From the CEO to the VP of marketing; from your email coordinator to your marketing ops analyst, having and revisiting a digital strategy ensures alignment among teams while creating a cohesion of efforts.
So, how do you start developing a digital strategy that you can use and put into action to help your organization?
Well, that’s an easy one. Lucky for you, Brainjocks has put together a workbook to get you started down the right path.
Our Digital Strategy Workbook is a handy guide that helps you align the key elements that drive the creation of your strategy. The workbook focuses on helping you identify and document the components that are critical to any digital strategy:
Audiences: Determining who your customers are and what makes them tick ensures you’re delivering the CX they want and expect
Competitors: Sizing up the competition keeps you in the running as your audiences evaluate their options
Goals: Defining the broader business and marketing objectives you are looking to achieve helps align strategy and tactics
KPIs: Measuring the indicators of your strategy’s performance is the only way to continue to evaluate and refine the path to success
So what are you waiting for? Go download the workbook and get that strategy started. As always, feel free to reach out with any questions through the contact form or HMU on Twitter @Jgrozalsky
Stay thirsty, friends!