D is for Data
Data is one of THE most important factors when it comes to strategy and marketing. Data helps to inform the plan for engaging and delivering the best customer experience through digital channels and assets.
C is for Conversion
Conversions are actions that users take on calls-to-action and are critical to informing how well your site and content are performing.
B is for Behavior
What is behavior and how can we use it to make informed decisions for strategy and marketing? Let’s take a look.
BRAINJOCKS WORKBOOK
Jumpstart Your Digital Strategy
Use this workbook to begin gathering the necessary building blocks for a killer digital strategy. Developed by one of our Digital Strategy MVPs, this guide will help you craft a strategy that delivers.
A Day in the Life of a Digital Strategist
Digital Strategy started as a buzzword in the marketing industry over a decade ago with companies hiring dedicated resources. But what do they do?
A is for Audience
Audiences drive strategy and marketing efforts, so understanding why audiences are important and how we learn about them is a critical first step for all marketers.
The ABCs of Strategy and Marketing
If your head is spinning from the marketing jargon out there, then this blog series is for YOU!