With 97% of marketers saying account based marketing had higher ROI than other marketing activities, it’s critical to invest in ABM and personalization as a tactic to drive conversions.
The overarching concept of personalization is to improve the customer experience on a site by utilizing information to present unique content that’s specific to each individual site visitor’s needs.
There is a great opportunity for B2B customers who have Sitecore to get ahead of the game by leveraging both rules-based personalization and pattern personalization within the system to deliver an experience tailored to those individual needs.
With SCORE’s streamlined user interface and the use of Atomic Design fundamentals, content teams are instantly more efficient – and personalization becomes that much more accessible.
One of the best ways to determine what you should be doing to deliver an outstanding customer experience is to leverage the voice of the customer, or VoC. VoC is a term used to describe the process of gathering and acting upon feedback from your customers.
Over the years, Sitecore has continued to build in native functionality that provides marketers a one-stop-shop once they log into the platform.