Choosing the right CMS and technology partner can help you plan for the challenges of growing your business. Being prepared for the evolution of your customer’s expectations can give your company a sustainable competitive advantage.
Having a digital strategy is a great way to engage people and teams in your organization – ensuring alignment amongst teams while creating a cohesion of efforts as people work towards common goals.
Business users are bringing their consumer purchasing power with them to the office. They expect instantaneous results. Designers need to find a balance between meeting this expectation and creating an interface that isn’t cluttered.
With pattern personalization in Sitecore, marketers can match visitors to a user type and deliver personalized content in real-time.
With 97% of marketers saying account based marketing had higher ROI than other marketing activities, it’s critical to invest in ABM and personalization as a tactic to drive conversions.
The overarching concept of personalization is to improve the customer experience on a site by utilizing information to present unique content that’s specific to each individual site visitor’s needs.