In the current technology and information climate, more and more users want their vendors to have safeguards and processes in place to ensure data protection.
Choosing the right CMS and technology partner can help you plan for the challenges of growing your business. Being prepared for the evolution of your customer’s expectations can give your company a sustainable competitive advantage.
Having a digital strategy is a great way to engage people and teams in your organization – ensuring alignment amongst teams while creating a cohesion of efforts as people work towards common goals.
The overarching concept of personalization is to improve the customer experience on a site by utilizing information to present unique content that’s specific to each individual site visitor’s needs.
There is a great opportunity for B2B customers who have Sitecore to get ahead of the game by leveraging both rules-based personalization and pattern personalization within the system to deliver an experience tailored to those individual needs.
Too many websites fail to engage their target market users, resulting in abandoned carts and low click-through rates, not to mention wasted user experience (UX), user interface design(UI), and creative time and effort.